Does your business use Facebook? If not, you’re really missing out on a huge audience! If you are, do you know the best practices for marketing there? The following will help you to hone in on the best strategy for your company.
It is important that your published online content is linked to your Facebook account. If you write a blog, make sure that new posts appear on Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Look at Facebook as a great way to post content. Facebook is for more than just idle conversation; it is a primary channel for content. Don’t neglect this powerful marketing tool. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. Traffic volume to Facebook pages tend to be quite high!
Consider establishing a Facebook group instead of or in addition to your page. Creating a Facebook group can encourage subscribers to make their own community online so they can interact with others. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.
One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Why not buy an advertising space on Facebook? You can make it so that your ad is sent to certain kinds of people, like those that fall in your target market. You can also work within a budget and do as much or as little as you would like. Finally, there aren’t any long term commitments involved. You can quit posting your ad at any time.
Include places in the body of your Facebook page. Give away something to provide incentive for folks to do so. Hold contests and sweepstakes or just offer free samples of the product.
Hopefully, if you have not already used Facebook for your business, you will now. The time is now to add your company on Facebook. Never stop looking for improved ways to connect with your Facebook fans. Use what you’ve learned here to guide you along the way.
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